immersive experience and promotion campaign
Collaborated with the brand Ferrari on the creation of digital immersive experience communicating the brand's fashion line. The brand asked to raise awareness around Ferrari Style clothing by introducing it to Gen Z and women.
The concept for the project is Indulging Euphoria, deriving from the insight that daily life is becoming more hectic and dynamic leaving no time and no room for us to marvel. Thus, the campaign aims to immerse people in the values and essence of Ferrari, connecting the concept to the feeling of excitement associated with the brand creating a dedicated space that embodies Ferrari’s ideals and clothing collection.
Miami, USA
Iconic Moore Building in the Miami Design District will invite people to indulge in the euphoria associated with Ferrari Fashion, through the controllable 360 projection mapping with the visuals revealing the part of the Ferrari’s new collection.
Iconic courtyards in the city of Milan, will invite people to indulge in the euphoria associated with Ferrari Fashion, through the controllable 360 projection mapping with the visuals revealing the part of the Ferrari’s new collection
Milan, ITALY
Visuals and sounds are going to change according to the level of excitement and heartbeat of the participator.Measured by heartbeat tracking bracelet given at the start of the experience, the sounds will be changing.
In addition, the changes are going to be adapted to the visuals via mobile app that users will be expected to download prior to the event.
By scanning the QR codes on site, visitors will be able to download the app which will enable them to control the visuals projected in the venue, their speed, aesthetics and even the sounds, thus each revealing different Ferrari garments and coming up with different visuals.
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Interactive/adjustable brand film on Ferrari website, ensuring an exclusive and immersive experience where users will be able to choose the ending of the film themselves.
Each ending will result in a different invitation to the offline experience, meaning users completing the online interactive film, at the end will see a location of the event together with the date.
Each ending will result in a different invitation to the offline experience, meaning users completing the online interactive film, at the end will see a location of the event together with the date.
