brand extension // music store

The concept revolves around creating a new concept store called Flashbacks,
as a brand extension of Acne Studios. Where the new product designed by
Acne Studios - vinyl record player would be launched.

Minimal, modern, brutalistic vynil player
by Acne Studios to be showcased at Flashbacks
store and online on Acne Studio’s website.
Price of the product ranges from 300-400
euro depending  on the color, or materials used.

At its new concept store, flashbacks,
apart from introducing its new product -
vynil player, Acne Studios presents a
selection of their favorite songs and artists.

New instagram filter by Acne Studios, serving to spread awareness across the platform,
about the upcoming event at the new concept store Flashbacks and generate buzz around it. The instagram reel instead serves to announce the opening event of the store.

Morning Delivery special invites for influencers in the form of a
magazine announcing opening of the new concept store.